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Packaging Design

Project Description

Challenge Design some new packaging and point-of-sale concepts to bring a successful European product into the British commercial and retail sectors.

Tools Used 
Pen and paper


Individual Project

Initial Brainstorms and sketches

Some examples of early sketches and iterations of the new packaging designs.

Visual Mock-ups

Examples of medium fidelity graphic mock-ups for final packaging information.

Point of Sale

A series of full scale point-of-sale concepts were created for stores such as Dixons. The final versions are owned by Tucano but below you can see some of the early iterations for the counter mounted installations. 

Physical Mock-ups

Physical mock-ups were created to illustrate the updated concept to the client. These mock-ups were based on the iterations the client liked most.